Nothing as such, but we expect our customers to know the basics of Content Marketing and SEO.
What is Content Marketing?
Content marketing is all about creating content that is of real value to your potential customers with the underlying intention of motivating them to take a particular action. This action is any interaction with your brand that drives profitability – whether it’s sharing your content with their network, signing up to your newsletter, purchasing your latest product or writing a review.
Content marketing is one of the most versatile tools in the digital marketing tool belt; it can take on a host of different topics and formats and be developed to impact any stage of the sales funnel.
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